SGS ARCHITETTI ASSOCIATI

In 2007, with more than a decade each in different design areas, Luca Alessandro Amendola and Gianluca Geroli founded SGS Architetti Associati in Milan. Two entirely different backgrounds – one, for Luca Amendola, more oriented toward industrial design and creating spaces for the fashion industry; the other, for Gianluca Geroli, more toward urban design and architecture applied to Management – join forces to create something that is not the sum of its parts, but something unique, built upon ongoing, shared influences. An approach that allows each partner to maintain his own identity and individuality while still contributing something new to the joint creative process. A mixed bag of projects in a diverse range of sectors. Some formal, like the UniCredit Bulbank headquarters in Sofia (Bulgaria) or the Moreschi shops (37 since 2009, including one opening soon in Florence), others more glamorous, like clubs and restaurants. Not just in Italy, but also abroad, like the most recent Mulino a Vino in New York, home to the culinary creations of renowned Michelin two-star chef, Davide Scabin. But also homes, special projects, exhibit spaces and installations. And, given the growing demand, the firm is once again getting involved in product design, outlining the contours of products that are then put into mass production, like the recent “Gigi” lamp, created for the Moreschi showroom and now manufactured by Status. An international vision might well be the other distinctive cornerstone behind the founding of SGS Architetti Associati: the constant influence of cultures and styles, sometimes barely hinted at and at other times openly declared. Non-stop research, a quest not only in terms of style but also for materials and solutions for an architecture of places, night clubs, buildings, homes that are never obvious, but finely-crafted in every detail. Projects that celebrate innovation and never repeat themselves because, for SGS Architetti, architecture really is about the customer, tailored to fit like a high-fashion garment. But they all do have one trait in common: skillful use of light. A core element, the creativity of lighting designers, because everything else has its source in light.

SGS ASSOCIATI