Luca Fois, after a long-time experience as a product designer-maker, mainly in wood, for big global brands and an intense commitment in planning and managing important communication projects in the design and territorial enhancement fields, both in Italy and abroad. He is today Creative Advisor in strategic and special communication projects and Contracted Professor at Politecnico di Milano, Faculty of Design, Events Design class. At PoliDesign he is co-director, with Francesco Zurlo professor in Strategic Design Master, of two High Training Courses, the first in ToyDesign and the last in WineDesign. Design conceived as creative planning, serving corporate and territorial strategies of growth and enhancement.